Cadiovascular Institute of the South
home contact sitemap
physicians/professionals area
patient center

Patient Forms



Ladd, William
Houma, LA
Cardiologist - Dr. William Ladd is originally from Midland, Texas, and has been in Louisiana since 1971. He received a B.S. in Biology...
MORE >>

about CIS your health news and events career opportunities

CARDIOVASCULAR INSTITUTE OF THE SOUTH
COMMERCIAL RECEIVES NATIONAL AWARDS

2009- Cardiovascular Institute of the South's 25th anniversary commercial recently won two awards: a Silver Telly Award, which nationally honors the best in local, regional and cable television commercials, and a bronze Summit Award, which internationally recognizes companies that produce outstanding marketing, advertising, design and interactive communications.

The CIS commercial, produced by Robert Berning Productions in Metairie, focuses on the institute's accomplishments in the past 25 years. Its unique structure includes digitally-enhanced graphics controlled by a live-action spokesperson. This focus on advanced technology conveys CIS's mission to utilize the latest techniques in cardiovascular care. With elements such as still photography, video footage, and computer-animated graphics, viewers are certain to see something new each time the commercial is played.


CARDIOVASCULAR INSTITUTE OF THE SOUTH
LAUNCHES 25th ANNIVERSARY COMMERCIAL

2008- Cardiovascular Institute of the South announces the launch of the second phase of its campaign "Tomorrow's Technology, Today," which focuses on the accomplishments the institute has made over the past 25 years. The campaign made its debut the beginning of August on broadcast and cable television in the Houma, Lafayette and Baton Rouge regions.

The 25th anniversary commercial is a nod to the institute's past with a futuristic point-of-view while informing and entertaining viewers of past achievements. It is unique in structure, as it is totally comprised of digitally enhanced graphics controlled by a live-action spokesperson that conveys CIS's utilization of the latest techniques in cardiovascular care. With the layering of elements such as still photography, video footage, and computer-animated graphics, viewers are certain to see something new each time the commercial is played.


CARDIOVASCULAR INSTITUTE OF THE SOUTH
ANNOUNCES AWARD WINNING COMMERCIAL

2007- Cardiovascular Institute of the South's new television commercial, "Tomorrow's Technology, Today," won two national awards.

"Tomorrow's Technology, Today," won an Accolade for exceptional achievement in craft and creativity and a Davey Award for the finest creative work from the best small firms, agencies and companies' worldwide. Robert Berning Productions, based out of Metairie, created and produced the commercial, and entered it into both contests in 2007.

This award winning commercial debuted in 2007 and can be viewed on local cable and broadcast television stations in south Louisiana.

When creating the new marketing campaign, CIS chose to do something drastically different in order to help raise awareness of the preventative measures of cardiovascular disease in a younger target demographic. In 2002, 22 percent of Louisianan's who died from cardiovascular disease were younger than 65 years old, according to the Amercian Heart Association. "We're trying to reach adults age 35 and older, with our primary focus on adults age 35-55," said David Konur, CEO of Cardiovascular Institute of the South. "It's important that we communicate to this group of people in order to create awareness of the benefits of preventing cardiovascular disease."

The futuristic, technology driven commercial takes place in the year 2087, and looks back on the technology CIS helped pioneer in the 21st century.



25th Anniversary Video (click image)


    

                    


Back to CIS Media Page

 


 | Home

Custom Website Design by Firefly Digital® : World Class Website Developers
Powered by the Website Gadget® : Content Management System